Atkinson then went on to do Not the Nine O'Clock News for the BBC, produced by his friend John Lloyd.
He featured in the show with Pamela Stephenson, Griff Rhys Jones and Mel Smith, and was one of the main sketch writers.
Atkinson appeared as a hapless and error-prone espionage agent named Richard Lathum in a long-running series of adverts for Barclaycard, on which character his title role in Johnny English and Johnny English Reborn was based.
After a three-year gap, in part due to budgetary concerns, a second series was broadcast, this time written by Curtis and Ben Elton.The Sneeze and Other Stories, seven short Anton Chekhov plays, translated and adapted by Michael Frayn, were performed by Rowan Atkinson, Timothy West and Cheryl Campbell at the Aldwych Theatre, London in 1988 and early 1989.On 28 November 2012, Rowan Atkinson reprised the role of Blackadder at the "We are Most Amused" comedy gala for the Prince's Trust at the Royal Albert Hall in London. The sketch involved the first new Blackadder material for 10 years, with Blackadder as CEO of Melchett, Melchett and Darling bank facing an enquiry over the banking crisis.Bean appeared on television until 1995, and the character later appeared in a feature film. In 19, Atkinson portrayed Inspector Raymond Fowler in The Thin Blue Line television sitcom written by Ben Elton, which takes place in a police station located in fictitious Gasforth.Bean (1997) was directed by Mel Smith, Atkinson's colleague in Not the Nine O'Clock News. Atkinson has fronted campaigns for Kronenbourg, Fujifilm, and Give Blood.